About Us
PREDA is Pakistan’s first membership-based PR, Event Management, Digital and Activations Association premised on the promotion, protection, enhancement, and development of the interests of all professionals directly or indirectly related to the fields of Public Relations, Digital work, Activations and Event Management. We welcome individuals and companies alike, operating across the fields. Equally, we are open to membership from the relevant PR, digital, Event and Activation departments of organisations.
PREDA stands as a pioneering association in Pakistan, committed to the advancement of the fields of PR, Event Management, Digital, and Activations. Built on the bedrock of membership, our association aims to foster and safeguard the interests of professionals directly or indirectly related to these fields. We take pride in extending a warm welcome to both individuals and companies across these domains. By joining PREDA, you become a part of a community driven by excellence and united in the pursuit of progress.
KEY OBJECTIVES & BENEFITS
Focusing on helping grow member agencies, professionals and the industry overall, through events, thought leadership.
Identifying industry challenges and bringing an informed and unified voice to highlight and resolve these.
Our Commitment
We are focused on empowering both the present and next generation of professionals, industry innovators and business leaders through exchange, events and industry resources. We are committed to run our association on a non-commercial, non-profitable, non-religious and non-political basis, prioritizing equal opportunity for all.
Key Objectives & Benefits
Focusing on helping grow member agencies, professionals and the industry overall, through events, thought leadership and access to industry resources and insights.
Identifying industry challenges and bringing an informed and unified voice to highlight and resolve these.
Setting and enhancing clear benchmarks for professional exchange between the service industry and clients.
Unifying a code of conduct and establishing an honest and progressive playing field for all business operators and clients alike through the formation of a verified PREDA code of business conduct.
Establishing a verified database for the industry at large, listing agencies, partners and stakeholders alongside their skill set.
Cultivating, promoting and enhancing the sharing of knowledge and techniques across related industries in the form of workshops, master classes, talks, et al.
Curating peer group communities to share best practices, insights and strategy.
Providing a system of communication, mutual support and cross pollination of our members for greater professional growth opportunities.
Facilitating member liaison between governing bodies and the public.
Providing a safety net of advice, consultancy and arbitration for professionals in situations of industry stakeholder violation or default. This includes an in house reconciliation/arbitration committee to resolve disputes and differences.
Working to establish welfare programmes and benevolent funds for stakeholders in need, directly related to our members.
Ensuring our members become part of a select national community of professionals from Pakistan.