Key Objectives & Benefits

  1. Focusing on helping grow member agencies, professionals and the industry overall, through events, thought leadership and access to industry resources and insights.
  2. Identifying industry challenges and bringing an informed and unified voice to highlight and resolve these.
  3. Setting and enhancing clear benchmarks for professional exchange between the service industry and clients.
  4. Unifying a code of conduct and establishing an honest and progressive playing field for all business operators and clients alike through the formation of a verified PREDA code of business conduct.
  5. Establishing a verified database for the industry at large, listing agencies, partners and stakeholders alongside their skill set.
  6. Cultivating, promoting and enhancing the sharing of knowledge and techniques across related industries in the form of workshops, master classes, talks et al.
  7. Curating peer group communities to share best practices, insights and strategy.
  8. Providing a system of communication, mutual support and cross pollination of our members for greater professional growth opportunities.
  9. Facilitating member liaison between governing bodies and the public.
  10. Providing a safety net of advice, consultancy and arbitration for professionals in situations of industry stakeholder violation or default. This includes an in house reconciliation/arbitration committee to resolve disputes and differences.
  11. Working to establish welfare programmes and benevolent funds for stakeholders in need, directly related to our members.
  12. Ensuring our members become part of a select national community of professionals from Pakistan.